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ABOUT THE BEAUTY DOCTRINE
The Beauty Doctrine is where beauty meets health! Better aging is approached naturally—inside out and outside in. Founded by Nadia, a certified skincare expert with nearly three decades of experience, The Beauty Doctrine is a trusted resource for those seeking vibrant, healthy skin without relying on cosmetic interventions.
Our philosophy is rooted in Functional Beauty, an approach that recognizes the profound connection between internal health and external radiance. Here, we prioritize long-term solutions over quick fixes, guiding you toward choices that enhance your natural beauty while supporting your overall well-being.
Curated Skincare:
Clean, safe, and effective products that align with your skin’s biology. Holistic Guidance: Insights into how diet, sleep, stress management, and lifestyle influence your skin. Functional Beauty Solutions: Personalized strategies to address the root causes of aging and skin concerns.
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Helping Our Community Gain A Better Understanding Of Clean Beauty
to some, clean beauty requires 100% natural formulas, while others argue that synthetics are harmless. Then you have the emerging clean beauty retailers advertising long lists of dirty or banned ingredients, giving way to claims such as ‘toxin-free’, ‘Paraben free’, etc.
What we haven’t seen is focus on the formula itself. ‘100% natural’ does not equate to safe or healthy. A simple example is the use of lemon, citrus essential oils and other irritants in products, which can be detrimental to the fragile lipid barrier. We often hear; ‘If it’s good to eat, it’s good to put on your skin’. That couldn’t be further from the truth.
Our bodies are equipped with a sophisticated digestive system that’s able to effectively process acidic foods and filter out toxins. Whereas, our skin is a fragile organ that is exposed and more vulnerable than most of us think.
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Bringing Product Research & Testing Into The Conversation About Clean Beauty
As we studied product formulation on clean beauty retailers’ shelves, we were often appalled at some ingredient combinations such as cinnamon, citrus, fragrance, pure alcohols, which can be sensitizing when used long term or in direct sunlight.
We’ve seen alpha hydroxy acids in high concentration in products designed for day-wear, products marketed to sensitive skin that have witch hazel, lemon and fragrance. We’ve also seen Parabens being replaced with other less well-known preservatives that have the potential to be just as harmful.
In short, our work is cut out for us!
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Guiding You On Your 'Healthier' Beauty Journey
We are here to simplify the research process. We sort through the clutter and see beyond badges and other marketing tactics. We focus on what formulas are made with, not just what they’re made without.
Our years of research, and decades of experience, lead us to a very small list of products that we are proud to share with you. We’ve read hundreds of labels and tested hundreds of products. We look for brands with heart, those that care as much as we do, if that’s even possible ;).
We’re not here to represent any one brand, but to be your personal guide in your skincare and wellness journey. Just like you, and our brands, we are a work in progress. We invite you to join us on our long journey towards healthy glowing and radiant skin…
Check back often as we grow our brand community.
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MEET OUR FOUNDER
Nadia Benchakroun, a beauty industry veteran with 28 years of experience, aims to revolutionize skincare by educating on functional beauty principles, where she integrates science-backed skincare practices, skin-compatible ingredients, and holistic wellness principles, emphasizing the synergy between internal health and external radiance