The Beauty Doctrine was born from a deep passion for clean beauty. As insiders of the cosmetic industry, we recognize the rising tide of awareness surrounding ingredients and their effect on skin health and aging. While there are a number of well-meaning brands that are trying to deliver on their commitment to clean beauty, the majority of cosmetic companies upped their marketing game to maintain sales, creating their own definitions of what clean and healthy is.
to some, clean beauty requires 100% natural formulas, while others argue that synthetics are harmless. Then you have the emerging clean beauty retailers advertising long lists of dirty or banned ingredients, giving way to claims such as ‘toxin-free’, ‘Paraben free’, etc. What we haven’t seen is focus on the formula itself. ‘100% natural’ does not equate to safe or healthy. A simple example is the use of lemon, citrus essential oils and other irritants in products, which can be detrimental to the fragile lipid barrier. We often hear; ‘If it’s good to eat, it’s good to put on your skin’. That couldn’t be further from the truth. Our bodies are equipped with a sophisticated digestive system that’s able to effectively process acidic foods and filter out toxins. Whereas, our skin is a fragile organ that is exposed and more vulnerable than most of us think.